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Of course, it’s not only about our products and solutions. Over many years, we have built a reputation for highly responsive and helpful sales support. This same ethos runs throughout the whole company, including production, warehouse and dispatch. The end result provides the right order, delivered in the right way, at the right time, to the right place.

Meet the People Behind Silver Fox…

Nick Michaelson
Chief Executive

Nick founded Silver Fox in 1980, that’s a long time ago!  And over the past 30 years he has been working to develop what many of our users say is the best, easiest and fastest labelling solution that have ever used.

His quest goes on to make it always better.  That’s why Nick and his team are keen to listen to feedback. “If somebody has contact us with a question, issue or idea, then we respect they have given their time and we are keen to listen and understand”

Yes, his proudest moment was meeting Her Majesty the Queen when Silver Fox won the Queen’s Award for Enterprise – International Trade in 2005.

But what gives him a buzz every day?

“Three things really: helping members of our team develop, getting our new developments to work, so they are seamless and easy for our users.  And last but not least, new customers from recommendation, now that’s an honour!”

Nick is a Member of the Institute of Technology,MIET, Fellow of the RSA and has an Honours Degree in Business Studies.

Michelle Michaelson

Operations Director

Until 2011 Michelle acted as a consultant to Silver Fox on the day to day running of the company. She brings key skills to be business including HR and Accounts.

“Actually no two days are the same, but for me the best part is working with our team some of whom have been with us for many years they know their jobs and the business very well.  It’s this long term continuity that we are particularly proud of, for us, the business and most of all our customers and users around the world.”

With her past experience in sales and marketing, albeit within the media sector Michelle has previously worked for BskyB, Turner International, MGM/UA and Viacom International, she is also well placed to work with and understand the sales and marketing side of the business.

Michelle’s greatest professional highlight was being presented to H.R.H. Queen Elizabeth II at Buckingham Palace when Silver Fox won Queen’s Award for Enterprise in 2005.  Nick, her husband is also able to report that this was the first time that Michelle stood there lost for words and speechless!