Asset Identification & Standards
Understanding QR Codes, Barcodes, Data Matrix Codes, and GS1 Standards
A practical guide to choosing the right code type for cable and equipment labelling, with an introduction to GS1 standards and why they matter for traceability and compliance.
In industrial environments, the choice of code type on your labels can significantly impact asset tracking, maintenance workflows, and regulatory compliance. The difference between barcodes, QR codes, and Data Matrix codes is one of the most common queries our team receives, and understanding these distinctions is essential for making informed labelling decisions.
Users can create all these code types within the Professional level of the Labacus Innovator® software and print them using the Fox-in-a-Box® thermal printer. Silver Fox® is proud to be a GS1 UK Approved company, enabling the creation of GS1-compliant DataMatrix codes that meet international traceability standards.
1. Code Types
QR Codes: Quick Response and Versatile
QR (Quick Response) codes have gained significant popularity due to their versatility and ease of use. These two-dimensional codes can store various data types, including URLs, text, contact information, and equipment specifications. QR codes are easily recognisable by their square shape and distinct pattern of black squares on a white background.
The ability to scan QR codes with smartphones makes them particularly useful for applications where field technicians need quick access to documentation, maintenance schedules, or equipment specifications without specialist scanning equipment.
QR Code Characteristics
- Can store a wide range of data types including URLs and contact information
- High data capacity compared to traditional barcodes
- Fast and easy to scan with smartphones and dedicated scanners
- Ideal for marketing, ticketing, and providing quick access to information
- Error correction allows partial damage without data loss
For cable and equipment labelling, QR codes are particularly valuable when you need to link physical assets to digital records. A single scan can connect engineers to maintenance logs, installation guides, calibration certificates, or asset management systems. As discussed in our guide to the impact of barcodes and QR codes on cable labelling, this connectivity transforms ordinary labels into powerful tools for data management and retrieval.
2. Traditional Codes
Barcodes: Efficient and Widely Used
Barcodes, or one-dimensional (1D) codes, are linear patterns of parallel lines with varying widths. They remain widely used in retail, logistics, and manufacturing for product identification and inventory management. Their simplicity and speed make them ideal for high-volume scanning applications.
UPC Codes
Universal Product Code, predominantly used in North America for retail products. Contains 12 numeric digits for product identification.
EAN Codes
European Article Number, the international standard used globally. Contains 13 digits and is compatible with GS1 standards.
While barcodes have a more limited data capacity compared to QR codes, they offer highly efficient high-speed scanning at point-of-sale terminals and production lines. In industrial settings, barcodes are well-suited for inventory tracking, pricing, and applications where the encoded information is relatively simple, such as a product code or serial number.
For cable labelling applications where space is limited and only basic identification is needed, linear barcodes can be printed on smaller label formats while maintaining scannability.
3. Compact Solutions
Data Matrix Codes: Compact and Durable
Data Matrix codes are two-dimensional codes composed of black and white square modules arranged in a grid. They are known for their compact size and exceptional durability, making them ideal for industries with space constraints or products subjected to harsh conditions.
The high data density achievable in a small space makes Data Matrix codes particularly valuable for marking small components, cables, and equipment where larger codes would be impractical. Their resistance to damage and degradation ensures reliable scanning even after exposure to chemicals, abrasion, or environmental stress.
High Density
Encodes significant data in a minimal footprint, ideal for small components and cables.
Damage Resistant
Error correction allows up to 30% damage while maintaining readability.
Industry Standard
Commonly used in aerospace, healthcare, and electronics for traceability.
Data Matrix codes excel in encoding serial numbers, batch information, and production data. Their use is widespread in sectors requiring stringent traceability, including aerospace component marking, medical device identification, and electronics manufacturing.
For a detailed comparison of DataMatrix codes against other identification technologies, see our article on RFID vs QR/DataMatrix for cable labels.
4. Global Standards
What is GS1?
GS1 is a global, not-for-profit organisation that develops and maintains standards for business communication, particularly in the supply chain and product identification fields. GS1 standards provide a common language and framework for businesses to uniquely identify products, locations, and assets, improving efficiency and accuracy across various processes.
Organisations worldwide use GS1 standards to enhance supply chain visibility, improve accuracy, and ensure compliance with regulatory requirements. By implementing GS1 standards, businesses can streamline operations, reduce errors, and enhance traceability from manufacturer to end consumer.
Essential GS1 Standards
- GTIN (Global Trade Item Number): A unique identifier for products, ensuring consistency in product identification worldwide. GTINs are the foundation of barcode systems used in retail and supply chain management.
- GLN (Global Location Number): Identifies physical locations, helping businesses effectively manage their supply chain networks and logistics operations.
- GS1 DataMatrix: A specific Data Matrix code format that adheres to GS1 standards for product and logistical information encoding. It includes a special FNC1 character that identifies it as GS1-compliant.
Why GS1 Compliance Matters
- Enables global interoperability between trading partners
- Supports regulatory compliance in healthcare, food, and other industries
- Provides standardised Application Identifiers for encoding batch numbers, expiry dates, and serial numbers
- Enhances traceability from manufacturer to end user
5. GS1 UK Approved
Silver Fox® and GS1 Compliance
Silver Fox® is proud to be a GS1 UK Approved company, making us one of the few UK cable and equipment labelling manufacturers that follow GS1 standards when creating QR and DataMatrix codes. Our Fox-in-a-Box® system has been approved by GS1 UK, demonstrating our commitment to providing compliant labelling solutions.
The Professional level of Labacus Innovator® software includes full functionality for creating barcodes, QR codes, and GS1-compliant DataMatrix codes. This enables users to produce labels that meet international traceability standards while maintaining the flexibility to customise label content for specific applications.
Creating GS1 DataMatrix Codes with Labacus Innovator®
The GS1 DataMatrix functionality in Labacus Innovator® Professional allows you to encode essential information using standardised Application Identifiers. This includes product codes (GTIN), batch/lot numbers, serial numbers, production dates, and expiry dates, all formatted according to GS1 specifications.
Because our software follows GS1 encoding rules, the resulting DataMatrix codes can be read and processed by any GS1-compliant scanner or software system worldwide. This interoperability is essential for organisations that need their asset identification systems to communicate with external partners, regulatory bodies, or enterprise software platforms.
For more information on how barcode and QR code labelling can transform your asset management, read our comprehensive guide on revolutionising cable and equipment labelling.
6. Selection Guide
Choosing the Right Code for Your Application
Understanding the differences between QR codes, barcodes, and Data Matrix codes is essential for optimising your processes and ensuring efficient product identification and traceability. The right choice depends on your specific application, environmental conditions, and data requirements.
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1
Consider the Data Volume
For simple numeric identifiers, linear barcodes may suffice. For URLs, specifications, or multiple data fields, QR or DataMatrix codes are more appropriate.
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2
Assess Space Constraints
DataMatrix codes achieve the highest data density for their size, making them ideal for small components. QR codes require more space but offer easier smartphone scanning.
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3
Evaluate Environmental Conditions
Harsh environments favour DataMatrix codes due to their damage resistance. All code types benefit from being printed on durable label materials such as Fox-Flo®.
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4
Check Compliance Requirements
If your industry requires GS1 compliance for traceability, ensure your software can generate properly formatted GS1 DataMatrix codes with the correct Application Identifiers.
Embracing GS1 standards can further enhance operational excellence and compatibility within the global business ecosystem, making compliant labelling a valuable asset for organisations seeking to thrive in competitive markets. For guidance on cable labelling best practices, see our article on navigating the world of cable labels.
Next Steps
Ready to Create GS1-Compliant Labels?
Get Started with GS1-Compliant Labelling
If you have any questions about the types of codes you can produce within the Silver Fox® labelling solution, GS1 compliance requirements, or the labels we offer, our expert team is here to help.
Contact us at sales@silverfox.co.uk or call +44 (0) 1707 37 37 27 to discuss your labelling requirements.
References
GS1 (2025) GS1 DataMatrix Guideline: Overview and Technical Introduction. Available at: https://www.gs1.org/standards/gs1-datamatrix-guideline/25 (Accessed: 28 January 2026).
GS1 UK (2025) Silver Fox Limited Partner Profile. Available at: https://www.gs1uk.org/partner-finder/partner-finder-listing/silver-fox-ltd (Accessed: 28 January 2026).
Blog post published 20/10/2023 & updated 28/01/2026
