This caring ethos has shaped the way we do business, and over many years, Silver Fox has built a reputation for a highly responsive and helpful sales team, fast delivery of our solutions, and excellent after-sales care and support. Thanks to the Silver Fox family’s hard work, we are the trusted supplier to thousands of companies worldwide, big and small. Meet some of the team below…

Chief Executive Officer

Nick Michaelson FIET FRSA

Nick founded Silver Fox in 1979. Over the past 40+ years, he has been developing what many of our users say is the best, easiest, and fastest labelling solution they have ever used. Nick has cited his success to his ongoing desire to listen to the customer and what they need. Nick’s proudest moment was meeting Her Majesty the Queen when Silver Fox won the Queen’s Award for Enterprise – International Trade in 2005; something that he hopes his sons will supersede as they drive the business forward in the next generation. Nick is a Fellow of the Institute of Engineering Technology (FIET), a Fellow of the RSA (FRSA) and has an Honours Degree in Business Studies.

Leadership Team

  • Michelle Michaelson

    Operations Director

  • Milan Krneta

    Production Manager

  • Dominic Michaelson

    Head of Sales

  • Lee Andrew

    Finance Manager

  • Vishnu Nair

    Regional Manager - Middle East & Asia

  • Alex Michaelson

    Head of Research & Development

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