Privacy Policy

This Website is operated by Silver Fox Limited (registration number 1318066) with its registered office at Swallow Court, Swallowfields, Welwyn Garden City AL7 1SA (“Silver Fox”). 

Silver Fox is the controller of your personal information (“Information”) and uses it in accordance with all relevant data protection legislation including the UK General Data Protection Regulation (UK GDPR). By using the Silver Fox website (“Website”) you accept the terms of this Privacy Policy. 

1. Types of Information we collect 

1.1 We may collect and store Information whenever you use the Website by the use of Cookies which are alphanumeric identifiers that may in some cases be transferred to your computer’s hard drive via your browser to enable our computers to recognise your browser when you use the Website. The use of cookies is an industry standard, and most major websites use them to provide functionality and personalisation for their customers. 

Browsers can be adjusted to prevent acceptance of cookies or notify the user on receipt of cookies. If your computer is unable to accept cookies, the Website will operate but not so efficiently. 

Cookies in themselves do not personally identify users, although they do identify a user’s computer. 

1.2 Our web-servers may automatically store the following Information about you: your ISP, your IP address, your web browser type and version, the number of colours your screen is displaying, your operating system, the URL you clicked to get to the Website, and what your e-shop currency preferences are. This Information is per session only and is used to make the website operate more efficiently. You may not be able to purchase products from our eStore without providing this Information. 

1.3 You do not have to provide any Information in order to use the Website. Access to certain sections and features of the Website is dependant upon the provision of Information and without that Information we may be unable to provide such access or features. 

1.4 You may be asked to provide the following Information in the course of using the Website, setting up an account and ordering products from us: name, company name, address, e-mail address, telephone number and fax number. We will store transaction data if you order products from us which includes details of the products you have ordered and payments you have made. We also use software platforms that may collect information regarding your company and location if available. 

1.5 We record and store details of your preferences in receiving marketing from us. You will receive marketing communications from us if you have requested information from us or purchased products or services from us and you have not opted out of receiving that marketing. 

1.6 We will receive Information about you from third parties or publicly available sources whenever we carry out credit checks or identity checks upon you.

2. Our use of your Information

2.1 We will only use your Information as allowed under the UK GDPR. The lawful bases we generally rely on for processing your Information are: 

i.  To perform the contract we are about to enter into or have entered into with you. 

ii . Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 

iii. Where we need to comply with a legal obligation. 

2.2 We will use your Information for the following purposes: 

i. To process your order and supply goods and/ or services as requested by you including such transfer of Information to employees, agents and third parties as required for this purpose. 

ii. For administration purposes, including to monitor your use of our services, to collect and recover payments, to manage our relationship with you and to administer our business and Website. 

iii. To use data analytics to manage and improve our Website and services. 

iv. To market our services to you (where you have not opted out of receiving marketing). 

v. To undertake credit checks upon you.

3. 3. Sharing your Information

3.1 The General Data Protection Regulations gives you certain rights including a right to request a copy of your Information and to have inaccurate Information corrected. 

3.2 If you use our proprietary software within a labelling solutions application made available by one of our partners (such as Beldon, Farnell and CommScope), we may share your Information with such partner. 

3.3 We may share your Information with a third party to whom we transfer our business assets (which include Information) on sale or merger of any part of our business. 

3.4 We may transfer your Information as required to obtain legal advice, comply with legal requirements, protect its rights and property, and the safety of its employees, clients, suppliers and others. 

3.5 We do not generally transfer your Information outside the UK. If we ever do need to transfer your Information outside the UK, we will ensure that a similar degree of protection is afforded to it as in the UK by either: 

i. Only transferring your Information to countries that have been deemed by the UK government to provide an adequate level of protection; or 

ii. Using specific contracts approved for use in the UK that give personal data the same level of protection it has in the UK. 

4. How we store you personal information 

4.1 We have in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

4.2 We only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect of our relationship with you. 

5. Your data protection rights

5.1 Under data protection law, you have rights including: 

5.2 You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you – we may need to extend this if your request is complex, we will let you know if this is the case. 

i. To ask us for copies of your personal information. 

ii. To ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

iii. To ask us to erase your personal information in certain circumstances. 

iv. To ask us to restrict the processing of your personal information in certain circumstances. 

v. To object to the processing of your personal information in certain circumstances. 

vi. To ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances. 

6. Marketing

6.1 If you have requested information from us or purchased our products or services, we may use your Information to send you details of our other products and services from time to time that we think may be of interest to you. You have the right to opt out of these communications, if you would like to do this please send an email to

7. Contact and Enquiries 

7.1 If you have any comments, questions or requests in relation to this Privacy Policy or how we use your Information, please contact us by e-mail at 

7.2 You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO). The ICO’s address is: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; their telephone number is: 0303 123 1113 and their website is at We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.