Our People

Meet the
Leadership Team

The leaders behind the labels. This caring ethos has shaped the way we do business, and over many years, Silver Fox has built a reputation for a highly responsive and helpful sales team, fast delivery of our solutions, and excellent after-sales care and support. Thanks to the Silver Fox family's hard work, we are the trusted supplier to thousands of companies worldwide, big and small.

45+ years of expertise
Queen's Award for Enterprise
Trusted by thousands worldwide
Nick Michaelson FIET FRSA, Chief Executive Officer and founder of Silver Fox
Founded 1979Silver Fox Limited
Chief Executive Officer

Nick Michaelson FIET FRSA

Nick founded Silver Fox in 1979. Over the past 40+ years, he has been developing what many of our users say is the best, easiest and fastest labelling solution they have ever used. Nick has cited his success to his ongoing desire to listen to the customer and what they need.

Nick's proudest moment was meeting Her Majesty the Queen when Silver Fox won the Queen's Award for Enterprise, International Trade in 2005, something that he hopes his sons will supersede as they drive the business forward in the next generation.

Nick is a Fellow of the Institute of Engineering Technology (FIET), a Fellow of the RSA (FRSA) and has an Honours Degree in Business Studies.

Fellow of the IET Fellow of the RSA Queen's Award 2005
The Team

Our Leadership Team

Michelle Michaelson, Operations Director at Silver Fox

Michelle Michaelson

Operations Director

Milan Krneta, Production Manager at Silver Fox

Milan Krneta

Production Manager

Dominic Michaelson, Head of Sales at Silver Fox

Dominic Michaelson

Head of Sales

Lee Andrew, Finance Manager at Silver Fox

Lee Andrew

Finance Manager

Vishnu Nair, Regional Manager for the Middle East and Asia at Silver Fox

Vishnu Nair

Regional Manager - Middle East & Asia

Alex Michaelson, Head of Research and Development at Silver Fox

Alex Michaelson

Head of Research & Development

Get in Touch

Want to speak to our team?

Whether you need help choosing the right cable labels for your project, want to book a product demonstration, or simply have a question about our labelling solutions, our team is ready to help. Get in touch today.

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